Project Description

This completely new 11,500-sf presentation of over 5,000 mineral specimens (more than half not previously on view) interprets AMNH gem and mineral collections, exploring the role minerals play in science and culture with up-to-date scientific knowledge. New textual and graphic interpretation, media and digital interactives focus on the fundamental science of mineralogy, mineral formation, mineral properties, systematics, mineral evolution, and the special properties of gems.

Senior Content Developer and Manager

Primary content liaison between internal design and media teams and client stakeholders. Collaborated closely with museum curatorial, education and exhibit teams to develop content for interpretive visitor experiences, including conducting formative evaluation and content research. Developed content outline and ensured content alignment with Next Generation Science Standards (NGSS), which offers practical approaches to exploring and understanding science topics. Guided the design team in development of graphic and media content for coherence with educational goals, content intent and accuracy. Wrote exhibit descriptions, narrative walkthroughs, content outlines, media treatments and client presentations. Copyedited panel text for final production.

Managed all aspects of content workflow, client copywriting process, final graphic file production and client final review process. Directed asset management and content coordination for the design team and managed client image research efforts. Worked closely with the Project Director to integrate content tasks within the overall project schedule and supervised the work of the Content Coordinator in completion of content support tasks.

With Ralph Appelbaum Associates